All about our rebrand

Big things are happening here at Pixelfridge!

If you’ve been following us on social media, then you’ll have already seen our new look. It forms part of a wider brand refresh, and we couldn’t be more excited to share it with you.

The backstory

Back in 2019, we created the agency with only a loose idea of what we wanted to be. Our three founders—Nick, Tom, and Chris—had spent years working together at another independent digital agency. With Pixelfridge, their aim was to recreate that same collaborative, human-centered culture in a company of their own.

We started with a simple vision: crafting intuitive websites and apps that people love to use. We didn’t have a specific industry niche, and honestly, we weren’t chasing one. Our first clients came from our personal networks, and we’ll always be grateful to those early believers who trusted in us.

Over time, we built a strong portfolio and worked on some projects we’re incredibly proud of. As we honed our capabilities and grew the team, we steadily became the agency you see today.

Focusing on purpose

Over the last five years, we’ve found our strengths, and have fine tuned our approach to deliver the best work we can. We’ve discovered the areas where we excel, and the situations where it’s better to lean on our trusted (and growing) network of partner agencies. We’ve also enhanced our offering, increasing the number of ways in which we can support clients beyond simply designing and building websites.

As we’ve evolved, so has our client base. More and more, we’ve found ourselves working with charities, foundations, and purpose-driven organisations focused on doing social and environmental good. This is the kind of work we love. It aligns with our values, energises our team, and feels like the space we’re meant to be in.

In 2022, we also took a huge step forward by earning our B Corp certification. This wasn’t just a milestone—it was a commitment. It legally binds us to uphold high standards of responsibility, transparency, and accountability. For us, it was an important affirmation of our aims to be inclusive, equitable, and impact-driven.

With growth comes clarity. We’re now more focused, more strategic, and better equipped to be a strategic digital partner for our clients. That’s why we’ve rebranded—to better reflect our values, and the company we’ve become.

Articulating the Pixelfridge vision

A major element of this new brand refresh is refining how we talk about ourselves.

In the past, we’d focused on creating purposeful websites and applications. Our new proposition goes beyond this. We’re doubling-down on the impact of our work, aiming to partner with clients who share the belief that technology can be a force for social and environmental good.

Our overarching goal is to help charities and changemakers harness the full potential of digital to create meaningful change. We’ll work with them at every step of their digital journey, helping them to achieve more, increase their impact and enrich lives.

A fresh new look

To mark this evolution, we’re also unveiling some big visual changes. While our previous brand served us well, it had a more corporate and traditional feel that we wanted to move away from.

Our new visual identity is more closely aligned with the company we’ve since become, and better reflects what we stand for.

Here’s what’s changing :

• The Logo. We’ve simplified our logo. We’re now “Pixelfridge” (no space). This leans into the abstract, and feels more striking. The new logomark features two ‘pixels’ coming together—a design that’s unique, recognisable, and a perfect nod to our value of putting people first.
• The colour palette. Our new colours are bright, vibrant and inclusive. Every shade has been carefully chosen to guarantee accessibility for those with visual impairments.
• Typography. Our new typeface is ‘Roobert’. We love it because it’s distinctive yet approachable. Just like us.
• The ‘grid’. Replacing the morse code motif is a new grid-based design. It highlights our emphasis on clean layouts and attention to detail, while giving our brand a sleek, modern, and slightly brutalist edge.
• Playful pixels. We’re keen to inject some fun into the visual direction, and we’ll do this by being playful with pixels and bringing movement into the brand.
• A new illustrative style. To balance the more clean grid aesthetic, we’ve introduced hand drawn icons and graphic illustrations. It keeps things light, reminding everyone that creativity and connection are at the heart of what we do.

We’re super proud of this transformation. It took a long process of iteration and exploration to get it just right. But we couldn’t be happier with where we’ve landed.

AIR: Audience, impact, responsibility

At the heart of this rebrand is a new ethos that underpins everything we do. After years of working with charities and changemaking organisations, one truth has become clear: doing great work means balancing priorities.

That’s why we’ve distilled our focus into three key areas; Audience, Impact, and Responsibility. Collectively, they form the foundation of our approach. This mindset is so integral to the work we do, we even gave it a name: AIR.

• Audience. We’ll provide a user-friendly experience that people find intuitive and engaging.
• Impact. We’ll deliver against organisational goals, and get maximum visibility.
• Responsibility. We’ll make good on our commitments to sustainability and inclusivity.

AIR isn’t just an approach to our work. It’s an ethos we live and breathe. It reflects our values, and how we aim to make a difference. We’ll be talking much more about AIR and what it means to us over the coming weeks, so watch this space.

The next steps

We hope you’re excited about our new rebrand. We certainly are, and can’t wait to share more of it with you all this year.

2025 marks an important new chapter for us as an agency, and we’re proud to have such an amazing group of colleagues, clients, partners and friends along for the journey.

If you’ve read this and would like to hear more about our rebrand, or would like to speak to us about an opportunity, please do contact us. We’d love to talk.