Brand development
The digital branding agency for charities and changemakers
Brand strategy that inspires action
First impressions are everything, and your brand’s debut is often on a screen. Whether it’s your website, social media, or online ads, these digital touchpoints are where people meet you first.
At Pixelfridge we specialise in digital brand strategy for charities and organisations for good. We’ll combine our digital expertise with our knowledge of what works in the charity sector, creating a visual identity that sets you apart from the competition.
Digital branding services
Brand strategy
Logo development
Brand guidelines
Audience research
Design systems
Content strategy
SEO strategy
Content design
Motion and animation
Pixelfridge took on board a complex brief, and presented us with a solution that addressed internal needs while remaining user focused.
Philip Nichols
Head of Marketing and Communications at NCCA
Digital brand strategy for charities and changemakers
Visual identity
The visual elements of your brand can influence how people feel about your organisation. During the brand development process, we’ll run a series of workshops with your team. These help us to fully understand your values, objectives & audiences.
Together, we’ll create a striking visual identity for your brand that reflects your ethos, and encourages people to take action.
Brand guidelines
Your logo, fonts, colours and graphics are all elements that help to define your brand. Through documentation and training, we can help your team implement a policy of brand guardianship. This means applying a consistent visual treatment of your brand across platforms.
Our brand guidelines are digital-first, and consider all of your online mediums, from your website pages to your social post templates.
Content strategy
A well formed content strategy gives you the means to engage the right audiences, and inspire them to take action.
We’ll support your marketing teams with a plan for content creation, giving guidelines for how information should be structured and shared. From landing page copy to everyday impact stories, we’ll get to the bottom of how your brand communicates.
Interface and experience design
Our designs target the sweet spot where user needs and organisational goals overlap. By combining audience insights with creative flair, we’ll craft a website design that your organisation can be proud of.
As a specialist digital branding agency for charities and organisations for good, we understand how tell compelling stories that get attention.
Digital brand and website design
Digital brand and website design
Latest insights
All about our rebrand
Big things are happening at Pixelfridge! This week we've launched a fresh new brand, and we couldn’t be more excited to share it with you.
11 Feb ‘25
Our sustainable web design checklist
A list of the techniques and tools we use during the design & development process, to ensure our work always puts people and planet first.
01 Feb ‘25
Why your website needs a design system
In the ever-changing landscape of web design, consistency and efficiency are essential. One of the most powerful tools to achieve these goals is a design system.
24 Sep ‘24
Pixel Fridge visit Jersey!
To celebrate Pixel Fridge's 5th birthday, we marked the occasion with a two night trip full of rambling, kayaking and culinary adventures.
23 Jul ‘24
Designing websites for accessibility and inclusivity
What steps can designers take to guarantee a website is accessible to all?
21 Jun ‘24
Streamlining a website’s navigation: a practical example
Intuitive navigation starts with good information architecture. In this post we share five simple steps to refine a cluttered navigation.
12 May ‘24
Our 2023 Impact Report
This is much more than a report, this is a chance to review what we are doing well and where we can improve.
28 Mar ‘24
B Corp Month: Our focus on employees at Pixel Fridge
March marks B Corp Month! During this month, there is a lot of activity in the B Corp world and we as a team are taking part in activities throughout to further our knowledge ...
25 Mar ‘24
7 ways to create more sustainable websites
It's up to website creators to reduce the internet's carbon footprint. Here are seven ways to begin making your site more sustainable.
10 Mar ‘24
International Women’s Day: Spotlight on our Women
As part of our mission to use technology for social and environmental good, we understand that championing equality has to be one of our core aims.
08 Mar ‘24
Celebrating 5 years of Pixel Fridge!
We can't quite believe we are 5 years old.
02 Feb ‘24
It’s official – We’re now a Certified B Corporation
It makes me very (actually, very very) proud to confirm that we have now completed the rigorous process of tackling the impact assessment and we are officially a B Corp Certif...
23 Jan ‘24
Pixel Fridge’s Christmas shindig 2023
As we come to the end of a very busy year at Pixel Fridge, our team head to the lovely city of Bath to enjoy a break from the office and some festive treats!
11 Dec ‘23
SEO Series : Writing page titles and meta descriptions
SEO goes far beyond the words on a page. The information we publish behind the scenes is vital to help search engines (and users) understand what our content is all about.
08 Aug ‘23
SEO Series : Planning search optimised content
SEO is the art of getting your content to rank higher in search results, and attracting the user's attention when it appears.
25 Jul ‘23
Sunshine, sea-swimming and the art of packing
The Pixel Fridge team head to sunny Dorset for a bout of rambling and swimming.
19 Jul ‘23
Dev Team Head to Pixel Pioneers in Bristol
The Pixel Fridge developers head to Pixel Pioneers, an annual gathering of digital enthusiasts, designers, and developers.
07 Jul ‘23
The Pixel Fridge designers head to Collaborate 2023
Collaborate 2023 was a great opportunity for the Pixel Fridge Design team to get together in Bristol and join Experience Design peers for a day of networking opportunities and...
21 Jun ‘23
Our 2022 Impact Report
This is much more than a report, this is a chance to review what we are doing well and where we can improve.
07 Jun ‘23
An interview with our co-founders to celebrate our 4th birthday
To mark Pixel Fridge's fourth birthday, we put the spotlight on our co-founders.
03 Feb ‘23
Cotswold musings: the team goes rambling
After a busy summer working on multiple projects and launching purposeful experiences, it was time to get the team together to enjoy the last of the September sun outdoors.
26 Sep ‘22
Beginning our B-Corp journey
An honest review of where we are in our journey to getting B-Corp certification.
24 May ‘22
Eight go on a ramble
Why it’s important to spend time together away from screens and everyday work.
04 May ‘22
The importance of white space
When it comes to using white space in web design, balance is key.
20 Apr ‘22
Why we want to become B Corp Certified
We want to be the go-to digital partner for clients who want to create engaging digital experiences, whilst doing social and environmental good.
05 Apr ‘22
The art of efficient prototyping
Prototypes are a digital designer’s most valued output. Building them efficiently has never been more important.
15 Nov ‘21
How detailed should wireframes be? A guide to wireframe fidelity
Wireframes are a powerful tool in your design’s early stages. But how much detail should you be adding to them?
15 Jul ‘21
Information Architecture. Why does it matter?
Information Architecture (IA) is the backbone of any good user experience. With so much content in our websites & apps these days, the practice is more relevant than ever.
23 Mar ‘21
5 times The Simpsons taught us about UX design
As a bunch of 90’s kids, we learned pretty much everything from The Simpsons. Would you believe that includes UX Design, too?
09 Mar ‘21
7 great website & app ’empty state’ examples
These websites & apps teach us that even when there’s no content to show, you can still offer up something helpful.
28 Jan ‘21
What are affordances, and why do they matter?
Affordances are characteristics that suggest interactivity. They provide hints that help users to understand your UI faster.
14 Aug ‘20
‘Poka-Yoke’ Design, and the art of error-proofing
This amazing product design principle is something we should all aim for. Don’t respond to errors – prevent them!
14 Jul ‘20
5 ideas for user research when you can’t talk to users
At times, getting direct access to your users can be tricky. In this article we discuss 5 ways to conduct audience research, even when you can’t talk to people.
30 Jun ‘20
Running a kick-ass kick-off workshop
You’ve got two hours and a room full of anxious, opinionated stakeholders. How do you get the information you need to kickstart your digital project?
07 May ‘20
The Cobra Effect in digital projects
If the right goals aren’t set at the beginning, it can have a negative impact on your website project. This history lesson warns us of the consequences.
04 May ‘20
Designing for the edge cases
A common mistake is to only plan for the perfect scenario. Great designs prepare for the unexpected, as well as the ideal.
17 Apr ‘20
7 ways to improve your user testing reports
Research findings can live or die by how they're communicated. We follow these steps to create more engaging user testing summaries.
17 Mar ‘20
The paradox of choice. Why more isn’t always better
Too much choice can prevent decision-making, and cause usability issues. For our websites to be usable, decision-making needs to be frictionless.
17 Mar ‘20
8 questions to ask your client when starting a web design project
The first task in any project is gathering the information we need. These questions are best asked at the very beginning of a project, so that we can plan our working methods ...
08 Mar ‘20
The user experience of chatbots
Though conversational UI is still a novelty for many, it can offer some helpful benefits over traditional interfaces when used well.
12 Jan ‘20