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    Studio 415
    Metal Box Factory
    30 Great Guildford Street
    London SE1 0HS
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    Propeller:Exmouth
    15 Victoria Road
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Sustainable web design

The digital sustainability agency for charities and changemakers

Creating change with sustainable web design

The internet is responsible for up to 5% of global emissions, outpacing even the airline industry. As a digital agency, we’re passionate about making websites that are kind to the planet.

Join us in making the web a greener place. Our design and development approach keeps your website carbon emissions low, without compromising on the user experience.

Digital sustainability services

  • Green hosting

  • Page size budgets

  • Optimised journeys

  • SEO strategy

  • UI design systems

  • Considerate design

  • Optimised code

  • Compression services

  • Performance reviews

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It was brilliant to work with an agency that is so aligned with our values, and this was reflected in the ease of the journey we had with them.
Emily Crutwell
Digital Communications & Fundraising Officer

Sustainable web design for charities and changemakers

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    Planet-first mindset

    At the heart of every website we create is a commitment to digital sustainability. Our team has explored various tools and technologies that not only boost performance, but also reduce your website’s carbon footprint.

    Sustainability isn’t just an afterthought. It’s a strategic consideration for each new project . We’ll plan user journeys captivate audiences, whilst reducing the page loads needed to complete key tasks. Together, we’ll set a ‘page size budget’ – a pledge that ensures everyone stays accountable when it comes to creating an eco friendly website.

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    Carbon audits

    We carry out regular carbon audits to keep track of your site’s performance and identify new ways to reduce website carbon emissions.

    Running a green website is an ongoing mission. Even after project completion, we’ll work with you to make sure your website continues to have a minimal impact on the environment.

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    Green hosting

    We only work with hosting providers who run their servers on renewable electricity. Our selected partners also have policies to prevent the overconsumption of energy, and guarantee efficiency.

    As a company we regularly review potential sustainable hosting providers based on their green credentials, and the balance of performance and low-carbon hosting policies they offer.

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    Considerate design

    Design decisions can have a big impact on website performance. From choosing the right images to controlling page lengths, we’re mindful of how our user interfaces can affect website carbon emissions.

    By thoughtfully crafting each element with performance as our guide, we will improve the overall quality and consistency of your site.

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    Improving performance

    By writing clean and well-optimised code, we can often create the same outcomes with greatly reduced processing time. We always strive towards better development practices, with the overall aim of reducing the impact our websites have on the planet.

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Download the sustainability checklist

Want to know how to make a website sustainable? Our checklist contains a list of the techniques and tools we use to make eco-friendly websites.

This document forms part of our internal process here at Pixelfridge. We hope it serves as a helpful reminder of the various ways to approach sustainable website design and reduce your website carbon footprint.

Our work in digital sustainability

Digital transformation and strategy

A mindset that underpins everything we do

Our Pixelfridge AIR formula is designed to help organisations use the full potential of digital to create meaningful change.

Does your website meet the AIR standard? Get in touch to find out.

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    Audience

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    Impact

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    Responsibility