Charity website design
Promoting economic development in East Africa
Gatsby Africa is a charitable organisation dedicated to economic growth in East Africa.
For the past 30 years, Gatsby’s mission has been to inspire governments and businesses to adopt more sustainable practices. They work to influence government policy, whilst also implementing grassroots change by directly supporting local programmes and initatives.
By driving growth in high-potential sectors, they are building a movement that creates jobs, improves incomes, and boosts the wider East African economy.
Stakeholder research
Digital brand
Sustainable web design
WordPress development
Ongoing digital strategy
Accessibility & inclusivity
Our goal from the start was to help users quickly grasp who Gatsby Africa are, and what they do. We designed the site to deliver powerful, clear messages and gave each of the charity’s six sectors a unique visual personality. To enhance the user experience, we also added dynamic elements like movement and animation.
Our collaboration with Gatsby Africa is ongoing. By working closely with their programme leads, we’re continuing to refine the site, making more engaging and focused around key messages.
The result is an accessible, user-friendly website that brilliantly showcases Gatsby Africa’s mission and impact. With every itteration, we continue to make these complex topics easier for people to understand.
It was an absolute pleasure working with Pixelfridge. They understood the brief, and helped translate our vision into something tangible and exciting.
Lutendo Wigman
Communications Director at Gatsby Africa