Data-driven website design
Providing good career guidance for young people
The Gatsby Benchmarks are a national framework for schools and colleges to assess and improve careers guidance.
As part of their education, young people need proper guidance and opportunities to make smart career choices.
Through extensive research, Gatsby have refined their framework for career guidance. The Gatsby Benchmarks are now a staple of the UK’s education system, with over 90% of schools and colleges using them to measure their careers provision.
Audience research
Content strategy
SEO strategy
UX / UI design
Sustainable web design
WordPress development
Ongoing digital strategy
We built and continue to maintain the official Gatsby Benchmarks website. The site offers advice, examples and success stories all in one place. Working closely with career guidance leaders and teachers throughout the design process, we made sure the site is intuitive and helpful.
Our ongoing partnership with Gatsby focuses on enhancing the website’s user experience whilst also improving search engine visibility.
The website aligns perfectly with Gatsby’s goal of making it easier for educators to learn about and apply the Benchmarks. Through improved accessibility and SEO, we’ve also broadened the reach of this invaluable resource.
It was an absolute pleasure working with Pixelfridge. They understood the brief, and helped translate our vision into something tangible and exciting.
Lutendo Wigman
Communications Director at Gatsby Africa