Digital transformation and strategy
Protecting the UK's historic homes & castles
![Woman looking at the interior of a historic house](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg"><rect width="100%" height="100%" fill="rgba(0,0,0,0.1)"/><text x="50%" y="50%" fill="red" text-anchor="middle" dominant-baseline="middle">%26%23x26A0%3B︎</text></svg>)
Historic Houses is Britain’s largest collection of historic houses and gardens.
Tens of thousands of members support the organisation, helping to preserve these special places of culture and history. Members get free access to hundreds of the most cherished houses, castles, and gardens across the UK. The proceeds support Historic Houses’ ability to represent, advise, and support independently owned sites, and ensuring they stay alive for generations to come.
Ongoing digital strategy
UX / UI design
Dynamics CRM integration
Custom API development
WordPress development
Accessibility & inclusivity
Conversion optimisation
We have been working with Historic Houses throughout their journey of digital transformation. Our ongoing goal has been to help them use digital to improve the member experience. Key to this is the website, which allows covers everything from joining to visiting houses. We also created an API allowing members to manage details across different platforms.
Regular analytics reviews and usability testing help us to refine the experience, and make continual improvements.
The result is a beautiful and usable design, that provides a consistent experience for users across devices. Historic Houses have seen a huge update in online member engagement, and we aim to see that increase further.
Pixelfridge are a pleasure to work with, challenging us where it helps and supporting us where it matters…. More importantly, they're a really nice bunch.
James Probert
Director of Marketing & Development at Historic Houses